“Persuasive Design” is a great name for communication methods that guide your users or customers along the conversion paths that you lay out, that gives them incentives to add value to your platform by interacting, and that makes them want to come back again and again.  At it’s worst, it describes the technologies we feel addicted to.  At its best, it describes the websites and social networks we love and use again and again.  Listen in for a featured interview with Brian Cugelman, founder of Alterspark, as he chats with Christine about the Persuasive Design Architectures he has studied, and that he helps clients implement.  To set up the context for the discussion, Christine reviews Nir Eyal’s “Hooked” framework.

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Find out more about Nir Eyal on his blog, or by checking out his latest book, Hooked.  Here is a diagram that gives a quick visual primer on The Hook:


The Hook

Brian Cugelman is best found on Twitter or check out his website at alterspark.com where you can find out where he will be delivering a workshop next.

BJ Fogg’s work forms the foundation of almost all gamification/persusive design theory and frameworks, and it is probably the most useful framework for interaction design generally.  As Brian says, if you can just make sure your users or customers are motivated to take action (in other words, make sure you really understand motivates them) and give them a clear pathway to take that action, you will be using one of the most powerful principles of Persuasive Design.