Shoppers Drug Mart: CSR Research

As a subcontractor to Lush Concepts, we performed all of the research and scanning for what became the Shopper’s Drug Mart “Love. You.” CSR campaign. Research was conducted on women consumers as well as on consumer attitudes and expectations for …

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AgendaCamp

Agendacamp was a multiyear, multi community initiative that endeavoured to engage communities across the province in open-space style roundtable discussion on the economic issues most  impacting their lives.  For TVO’s “The Agenda with Steve Paikin”, it was an attempt to …

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Owlkids Canada

Owl Kids Canada faced a critical communications challenge: declining readership in a stuttering magazine industry was making this once strong Canadian kids brand increasingly irrelevant.  Their social media strategy was confused, their website was old and almost impossible for their …

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TVO.org

 The redesign of the TVO.org website was a multi-year, inter departmental project.  The project involved multiple stakeholders, from the C-suite, to IT and business process, to the unions governing both technical staff and journalists.   The challenges we were addressing …

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