CAMH: Strategic Content Audit

We were engaged by CAMH to audit their extensive suite of online digital communications to assess their readiness for a content management system upgrade. Our analysis in the form of a 30 + page report and presentations to CAMH leadership …

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Shoppers Drug Mart: CSR Research

As a subcontractor to Lush Concepts, we performed all of the research and scanning for what became the Shopper’s Drug Mart “Love. You.” CSR campaign. Research was conducted on women consumers as well as on consumer attitudes and expectations for …

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Owlkids Canada

Owl Kids Canada faced a critical communications challenge: declining readership in a stuttering magazine industry was making this once strong Canadian kids brand increasingly irrelevant.  Their social media strategy was confused, their website was old and almost impossible for their …

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TVO.org

 The redesign of the TVO.org website was a multi-year, inter departmental project.  The project involved multiple stakeholders, from the C-suite, to IT and business process, to the unions governing both technical staff and journalists.   The challenges we were addressing …

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The Marketing Rebellion Podcast

The internet has given anyone with a connection access to the largest publishing platform ever known.  Artists, musicians, authors, journalists, and business people have direct access to their fans, audience, and customers. But if everyone is self-publishing on the internet, …

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