Clarity in your message: that can mean controlling the quality of the audio you produce or it can mean controlling the stories you tell about your business. Listen in as Steve walks us through some of the best ways to …
Consistency is key for content publishers: if you want to leverage the power of content to create a relationship of trust between your brand and your audience, users, or clients, be consistent! This applies to the frequency or schedule you …
This post was originally published by the author in the Canadian Small Businesswomen Blog In the third post in this series, I discussed why you need to consider your customers as “users” and how you go about creating a User …
Speak to your niche: it’s working for Go Pro. They managed to go up against heavy hitters Sony and Canon in the prosumer video camera space and have come out on top, with a brilliant user generated content plan and strategic …
Video is one of the most compelling ways to tell the story of your organization and content market your business, and you are your business’ greatest asset. But what if you don’t know how to translate your passion and knowledge …
Inspiration or perspiration? Both are important when creating great content, whether it be blogging, logo design, or even song writing. Steve Diguer (@TorontoPRJ) fills us in on some of the songwriting tips he has learned over the years that have enabled …
How to frame your shot: when you’re shooting your own video, the first thing you will need is a decent tripod-or a hackeysack and a stack of books. Steve Diguer (@TorontoPRJ) and Christine McGlade (@cmcglade) chat about things to keep …
Getting started with your own content production doesn’t have to be difficult or expensive. Using your smartphone and taking advantage of the free resources available online are two ways to get started. Steve gives some tips and tricks for …
Content Marketing is the key way that any business, no matter the size, can compete online for leads, customers, and clients who will love and trust your brand. On February 7, 2015 I will be offering a 90 minute workshop …
This post was originally published by the author in the Canadian Small Businesswomen Blog In the second post in this series, I outlined why your governance model, or the “How do I do this?” part of your content marketing strategy, …