Determining the right Social Media Mix for your business is extremely challenging for business owners. With a myriad of platforms, no time, and huge competition for your customer’s attention, it’s important to choose the right platforms and tell the right story with the right frequency. This tool can help.
Each line on the tool represents a spectrum along which you might describe your business, how your customers might find you, or ways you might describe your unique conversion funnel. Depending on where your business falls on each of the lines, will determine which platforms you should prioritse and what frequency of posting you should be ready to engage in.
This is more an art than a science but will give you a starting point for your Social Strategy.