Without a Content Marketing Strategy, your business risks getting lost in the firehose of media and information that customers are immersed in every day.
Content Marketing Strategy is a process of developing an engagement roadmap for your business, with your customers, by creating actionable, valuable content, and getting it found. There are a lot of moving parts to a cohesive content strategy but this infographic breaks it down into three main areas of focus:
1) Engagement and Relationship: Your Audience, Influencer Strategy, and Platform Plan
2) Actionable, Findable Content: Your Editorial Plan, Search Engine Marketing Plan, and Interactivity Considerations
3) Your Digital Business Model: Your Brand Identity and Governance Model