Without a Content Marketing Strategy, your business risks getting lost in the firehose of media and information that customers are immersed in every day.

Content Marketing Strategy is a process of developing an engagement roadmap for your business, with your customers, by creating actionable, valuable content, and getting it found.  There are a lot of moving parts to a cohesive content strategy but this infographic breaks it down into three main areas of focus:

1) EngagemeContentStrategyInfographic092114smnt and Relationship: Your Audience, Influencer Strategy, and Platform Plan

2) Actionable, Findable Content: Your Editorial Plan, Search Engine Marketing Plan, and Interactivity Considerations

3) Your Digital Business Model: Your Brand Identity and Governance Model

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