Content Strategy is a little bit like text messaging: when you first hear about it, you can’t imagine why anyone would need or want it.  Then, once you have it (and if you have teenagers you really know what I’m talking about), you wonder how you ever got by without it.

Every business needs Content Strategy.  It’s no longer good enough to put up a simple website with an About page and some product pages to be able to say you are online and serving your customers on all platforms: if you want your business to be relevant, maybe even indispensible, you need to create content that will accomplish two very important goals.

Continue Reading