Speak to your niche: it’s working for Go Pro. They managed to go up against heavy hitters Sony and Canon in the prosumer video camera space and have come out on top, with a brilliant user generated content plan and strategic use of action partners. Steve Diguer (@TorontoPRJ) walks us through how he uses the Go Pro in his content production, the pros and the cons.
In Webmaster 101, Christine McGlade (@cmcglade) downloads the highlights from Podcamp Toronto 2015: Jayson Gaignard on leveraging your 100 true fans (note that Kevin Kelly actually talks about 1000 true fans, while Jayson spoke of 100 in his talk), Keka DasGupta on marketing for non profits, and Josh Muirhead on extreme customer service.
Resources
Here is the Go Pro Steve uses:
Steve’s Go Pro
Viewfinder screen for Go Pro
Steve’s Go Pro Case for under water shooting
Here are some shots of his super secret 2 cam shooting setup:
Here’s what the two shots look like
Steve’s 2 camera duct tape trick
Marketing Rebellion is going to SXSW Interactive from March 13-17, 2015, and we need your help. Fill out our survey and let us know what you want to know about: who can we interview? What sessions should we attend? If we use your idea we’ll mention your name on the show!
