Fan fiction happens when the story world crafted by the original content creator is so compelling and so open for possibilities, that people see themselves in it. The kind of media that inspires fan fiction has been called “Spreadable Media” by Henry Jenkins. It’s the kind of media that invites listeners, audiences, or customers to participate, and fan fiction creators can become experts, brand advocates, and like Isaac Asimov or Emily Reichbach, VP of Intellivision Productions, Inc., media producers in their own rite.
Some behind the scenes shots of Christine McGlade and Emily Reichbach: it was so fun to connect at SXSW!
If you have questions about You Can’t Do That On Television, Christine McGlade is actually not the best person to ask; the real experts can be found on the official fan site, or by reading Mathew Klickstein’s excellent book about Nickeolodeon, “Slimed”!. And, Nick has a really extensive nickopedia page all about the show.